Tips and tricks for a successful paid advertising campaign
If your first thoughts about advertisement are about Facebook ads, website banners, YouTube commercials and sponsored product deals—you’re on the right track.
Another form of advertising is PPC (pay-per-click) marketing. This is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
Organic search engine optimization (organic SEO) refers to the methods used to obtain a high placement (or ranking) on a search engine results page in unpaid, algorithm-driven results on a given search engine.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to, and engaging your followers, analyzing your results, and running social media advertisements.
1) Embracing the Bottom-Line Principals
To harness the power of PPC correctly, though, you’ll need to know the exact return on every investment you make. Designing or reformatting a paid advertising campaign requires both know-how and good, old-fashioned, elbow grease. Let’s cover the heavy-hitting steps of powerful paid advertising campaign creation
Several PPC advertising platforms can help. Here are a few that you should be looking at:
• Google AdWords
• Bing Ads
• Facebook ads
• Instagram sponsored posts
If you utilize these platforms correctly as part of your paid advertising foundation, you’re already one step ahead of most marketers.
2) Utilizing secondary platforms
You can adopt these digital engagement channels to help alleviate your costly paid channel network:
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3) Set strategic and achievable goals
Start with one of these simple questions: What is your campaign’s main goal? Are you trying to increase overall sales? Or focusing more on building your start-up company’s main audience. Are you trying to receive more Donations? What about product and service inquiries?
4) Budget, Budget, Budget everyone should have one
A fine-tuned approach to revenue and click-through gained from your campaign. often best left as estimates as you apply analytics and get a feel for your ad campaign’s average earnings. Regardless, there are four metrics you should focus on from Day One:
- Average click-through rate (*CTR)
- Average cost-per-action (CPA)
- Average conversion rate (CVR)
- Average cost-per-click (CPC)
5) Define your targeted audience
Not everyone will respond to your ads, as a rule of thumb, Maxclix strategy is to use a variety of keywords based on research and visual ads which apply to your different products and services. As your campaign grows—and as your ads increase in relevancy, a powerful multimedia strategy will become vital.
6) Bidding on keywords
You’ll need to hit the ground running with a keyword approach derived from pre-campaign audience analysis. Maxclix does a deep dive and site crawl to find all necessary data and analytics to create a budgeted keyword campaign with ROI top of mind.
7) Social media breakthrough
Let Maxclix help your breakthrough into the social media world that at times seems impossible to reach the targeted audience you would like to and get the results that your company needs to succeed. Social media ads communicate with consumers in a way landing page ad, YouTube ads, and purist paid search approaches can’t. Facebook, Twitter, Instagram, and LinkedIn know the value of their content—and most of them allow sponsored posts. The social media provider reaches more users via ad relevancy and consumers get more personalized product and service options.
8) Sponsored content
Sponsored content is referring to the content that mostly takes place in blogs, article featurettes, and narrative ads. Most top news and general consumer blogs will reference a brand’s products or services if they provide value to the targeted readers.
9) Implement display and banner ads
Display and banner ads are a manifestation of search ads allowing for PPC integration across written, picture and video content alike. Whether you’re prioritizing a high-ranking search engine presence or social media promotion visual ads will be the icing atop your multi-layered marketing campaign.
Creating a strategy
If you have made it this far you will know by now that consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior and where they spend their time. But when you’re growing a business, this ever-changing digital landscape can quickly become an overwhelming one. With several other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy. This is where MaxClix comes in and is here to help guide you every step of the way when the time comes to create a digital marketing campaign for your company.